In 2025, Star Aviation launched Project SIRIUS — a transformation initiative designed to position the business as the leading ground handling organisation in the industry.
Led by the Head of Transformation, the transformation journey focuses on operational excellence, customer satisfaction, and innovation by enhancing capabilities, streamlining processes, and aligning with global standards.
Project SIRIUS represents a journey of empowering employees, leveraging technology, and delivering greater value to our partners and passengers.
Through collaboration and continuous improvement, Star Aviation is shaping a stronger future in the aviation industry.
Phase 1 – Initiatives Implemented
At Star, our customers are central to our mission. In 2025, we launched an ambitious Voice of the Customer program designed to listen deeply to every airline and airport partner we serve—through both digital surveys and in-person feedback. This initiative ensures we remain the most in-tune ground handler in the industry, continuously adapting to meet our customers’ evolving needs. By turning feedback into action, we’re delivering smarter, more personalised service and strengthening the partnerships that drive the aviation and service industries forward.
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In 2025, we launched Star Connect, our new employee mobile app and intranet, designed to streamline communication, operations, and engagement across the entire workforce. A connected team is a more efficient team, leading to faster information sharing, better service delivery, and stronger accountability. For our airline partners, this translates into more seamless day-to-day operations and a consistent, high-quality experience. Star Connect ensures we continue to perform at the highest level.
We introduced a fresh new uniform range to reflect a more professional, modern image across all locations.
A polished and consistent appearance strengthens both our brand and the brands of our airline partners by presenting a unified and premium experience to passengers. First impressions matter in aviation, and our updated look reinforces our commitment to excellence at every touchpoint. It’s another step in positioning Star Aviation as the trusted ground handling partner of choice.
We implemented a new Customer Relationship Management (CRM) system to strengthen how we manage client interactions, service tracking, and performance reporting. By capturing insights and proactively managing needs, we are able to deliver more personalised and responsive service to our airline partners. It also enhances transparency and allows us to better demonstrate service outcomes and identify improvement opportunities. This system is a key part of our strategy to lead the ground handling sector in customer focus and innovation.
We implemented Blackhawk technology across our fleet, enabling real-time tracking of vehicles, ground service equipment, and key assets. This provides greater visibility, safety, and operational control on the ramp, allowing us to improve turnaround times and minimise equipment downtime. For our airline partners, it means better reliability, faster responses, and reduced risk. It’s another way we are innovating to set new industry benchmarks.